a less pretentious name than Optima
“For a serifless roman . . . I should have liked a less pretentious name than Optima, a name that should more justly express the striving for simplicity. Upon the original drawing of Optima appears the designation ‘Neu Antiqua’, a name I had myself desired.”
—Hermann Zapf, About Alphabets: Some Marginal Notes on Type Design, 1970.
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