a primitive revolution

There are signs in the graphic design community of a reaction against the slick digital look of ”the future“ that I am going to call a primitive revolution. This low-budget hand-rendered look “works” because it stands out from the pre-processed competition. It is visually startling and often witty and refreshing. Art directors like the primitive revolution because it is effective, at this point in time, in the marketplace. Graphic designers like the primitive revolution because it raises interesting questions about our culture’s values, because it reaffirms their humanity, and because it’s fun.
    I mention all this because of a website that I ran into today: Hijackyourlife.com. Hijackyourlife and Hand Job: A Catalog of Type, are two of the fullest expressions of this primitive revolution that I know. One of them comes the Netherlands and the other from the United States. It it too much to think that this intensely personal revolution may be occurring internationally" (Thank you Johnny B for the brilliant link.)