Corning's pink fibreglass

'It is very easy to use color to differentiate one's brand. . . . The color combinations should be limited because designs with a multitude of colors have no specific identity, whereas designs with one or two colors are recalled with ease. . . .

Although some companies are successful in building identification with one color as an integral quality cue of the product, such as Corning's pink fibreglass . . . the package or logo of the product is a more likely place for color identification. This is when distinctive combinations are crucial. . . . If the company selects only a single hue for the package, there is greater likelihood that a similar one or even the same hue will be used by subsequent competing brands brought to the marketplace.'

'J.L. Zaichkowsky, The Psychology Behind Trademark Infringement and Counterfeiting, 2006.