cold, black, sweet, fizzy water

'Instead of saying, 'You should try the cold, black, sweet, fizzy water with caffeine that does not taste like coffee,' you can say 'You should try Coca-Cola.' Thus, we use brand names not only to be specific about what we are referencing, but also to differentiate the items from what we are not referencing.'

'J.L. Zaichkowsky, The Psychology Behind Trademark Infringement and Counterfeiting, 2006.